Highly enjoyable look at what has grabbed people through the ages. Parts i and ii of the book are foundational, speaking to the need to fascinate and the significance and intricacies of each trigger. She electrifies audiences, holding them rapt from the first nine seconds to the last. Sally hogshead is a keynote speaker and the author of fascinate, teaching audiences how to persuade and captivate in a world with an attention span of 9 seconds. Without a doubt, this was the most interesting and rewarding inhouse seminar weve had at cisco, and this view is shared by all members of our top management team and every member of our staff i had the chance to talk to. The science of fascination is based on hogshead s decade of research with. Book sally hogshead for speaking, events and appearances. How to fascinate with sally hogshead about facebook. Often compared to writings by malcolm gladwell and seth godin, hogsheads storytelling weaves together unique insights from disciplines ranging from history, to biology, to cultural anthropology. Sally hogshead and the fascinate test were a 10 on the cultural impact meter.
In her acclaimed book, fascinate, hogshead brings a strategic marketing approach to the art of influence. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alert. Book sally hogshead to speak author, keynote speaker. Discover your highest value through the science of fascination.
Sally hogshead now has had 70,000 people take the test. Sally hogshead speakers bureau and booking agent info. How to make your brand impossible to resist was a new york times bestseller. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Your 7 triggers to persuasion and captivation hogshead, sally on. Drawing upon her studies of almost 100,000 people, sally reveals how to persuade customers and coworkers, using your personalitys natural, hardwired advantages. Her publisher, harpercollins, hadnt printed a fullcolor cover like this before. In her acclaimed book, fascinate, hogshead brings a strategic marketing. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Sally hogshead is the worlds authority on fascination. Sally hogshead is a keynote speaker and the author of fascinate, teaching audiences how to persuade and captivate in a world with an attention span of 9 seconds from the moment she steps onstage, sally hogshead captivates the audience. This book includes a private code to unlock one free complete profile. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch.
Your 7 triggers to persuasion and captivation hardcover february 9, 2010. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Master marketer sally hogshead reveals the surprising answers, providing readers with a. She is inducted into the speaker hall of fame, the speaking industrys highest award for professional excellence. If you are not creating a negative response from somebody, youre probably not very fascinating to anybody.
Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Sally hogshead is a new york times bestselling author, national speakers association hall of fame speaker, chief executive officer of how to fascinate fascinate, inc and a former advertising executive. Sally hogshead s new system will provide a test to see yourself as the world sees you.
Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Access a free summary of fascinate, revised and updated, by sally hogshead and 20,000 other business, leadership and nonfiction books on getabstract. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. It focused on using her research into what she then called the fascination triggers and using them to market products and services. Sally hogshead teaches audiences how to communicate and add value in the first 9 seconds. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path of becoming a science. I was a fan of that book, and was one of the first to recommend it. Sally hogshead is the chief fascination officer of fascinate, inc. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also. Your 7 triggers to persuasion and captivation, has been translated into 14 languages, with praise from thought leaders such as seth godin and tom.
Your 7 triggers to persuasion and captivation, hogshead brings a strategic marketing approach to the art of influence. She is an international keynote speaker, with proprietary research published by both. Fascinate share book recommendations with your friends. Com book its not your customers job to know what makes you different. To break through and stand out in any competitive environment, you must understand how to fascinate. How to fascinate with sally hogshead, orlando, florida. Youre not going to take continue reading fascinate. To become more successful you do not have to change who you areyou have to become more of who you are. Often compared to the work of malcolm gladwell and seth godin, hogshead s research weaves together. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Wed be happy to put together a custom reel for you. To date, sally hogshead has helped more than one million people discover their personal brand.
Sally hogshead new york times bestselling author, hall of. Oct 30, 2017 sally hogshead is an awardwinning writer and a brand expert. On todays episode of steal the show, were talking to fascination expert and nsa speaker hall of fame inductee sally hogshead about that. How to make your brand impossible to resist was a new. She helps worldclass businesses develop messages that influence and persuade consumers, partners, and employees. You can fascinatesally hogsheads research proves it. Tired of traditional psychology tests that focus on how you see the world. Audiences connect with her on a personal level because she interacts with the entire room, bringing volunteers onstage, leading exercises, and serving it all with inspiration and wit. You need to fascinate them, so that theyre intensely focused on your message. Shed handled a difficult pregnancy by, among other things, writing an amazing little book, radical careering. Her book, fascinate, was published around the globe, earning sally a frequent spotlight in major media including today show and the new york times. Sally is one of only 172 professional speakers to be inducted into speaker hall of fame the. Sally is the author of new york times and wall street journal bestselling books.
The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Sally writes a weekly column on issues around personal and corporate branding for. Ive read sally hogshead s fascinate twice in the last 12 hours. Book sally hogshead for speaking, events and appearances apb. Sally hogshead is the creator of the fascination advantage, the first. From the moment she steps onstage, sally hogshead captivates the audience. Starting off as an advertising writer, she ended up being a brand consultant for worldclass companies. Over the past decade, sallys research has uncovered surprising trends. Participants learn how to fascinate, to become more memorable and valued. Sally hogshead has authored 2 ny times bestselling books. Sally accepts speaking engagements, including one for tedx. Sneak peek of sally s favorite fascinate materials. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just.
Jun 08, 2012 sally hogshead is in an unenviable position. If you fascinate customers, theyll be intensely focused on you. The science of fascination is based on hogshead s decade of research with 250,000 initial participants, including dozens of fortune 500 teams, hundreds of small businesses, and over a thousand clevel. Sally hogshead difference between fascinate and revised. Sally focuses on developing an algorithm for implementing the fascinate system and expands her research. Fascinate summary by sally hogshead is a comprehensive book that triggers persuasion and captivation to create urgency and influence the minds of the potential customers. Dec 31, 20 sallys internationallyacclaimed book, fascinate. Using her sciencebased fascinate system, she teaches how to instantly persuade and captivate in a world with a ninesecond attention span. Apr 26, 2016 sally hogshead, new york times bestselling author and keynote speaker, discusses the difference between her original version of fascinate, and the newly revised and updated fascinate. Sally hogshead, keynote speaker attention span keynote speakers sally author videos fictional characters writers fantasy characters keynote speaker sally hogshead is the author of fascinate, teaching audiences how to persuade and captivate in a world with a 9 second attention span. Hogsheads speaking style is as fascinating as her content.
How to fascinate with sally hogshead posts facebook. Hogshead writes in her book that the ability to fascinate often is confused with charisma. By combining science with creativity, ive developed the formula for fascination. Hogshead was recently inducted into the speaker hall of fame, the industrys highest. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Book sally hogshead for public speaking harry walker agency. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Sally believes the greatest value you can add is to become more of yourself. When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. Now sally is launching, that take her system of 7 triggers even further. Sally hogshead is an expert in achievement of peak performance, marketing and. Tedxatlanta sally hogshead how to fascinate youtube.
Sally hogshead keynote speaker, author of fascinate. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of. And if you want to take the test as well, go take the fscore test. While some archetypes, like the ringleader, have the personal magnetism or it factor associated with charisma, others such as wise owls are more observant or reflective.
Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities. At just 24, sally hogshead was the mostawarded advertising copywriter in the united states. Audiences are distracted meeting planners spend seconds deciding whether or not to book you as a speaker according to sally hogshead in her book how to fascinate, youve only got 9seconds to capture the audiences attention its imperative that you front load your value in all your speaker marketing and in every speech that you give. Your seven triggers to persuasion and captivation, she addresses audiences who will feel shortchanged if. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid. Your 7 triggers to persuasion and captivation, has been translated into 14 languages, with praise from thought leaders such as seth godin and tom peters. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services.
Businesses, nonprofit organizations, event planners and companies across the country have worked closely with our booking agents to hire sally hogshead for a speaking engagements, guest appearances, product endorsements and corporate events. Drawing upon her branding principles, sally created a method to identify how each person is able to captivate their listeners the fascination advantage, is the first communication assessment that measures how others perceive you. Sally hogshead generally travels from orlando, fl, usa and can be booked for private corporate events, personal appearances, keynote speeches, or other. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Fascinate, revised and updated sally hogshead hardcover. Sally hogshead reveals the seven triggers of fascination and how to get others. In todays distracted world, people have a 9second attention span. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. She is an international keynote speaker, with proprietary research published by both harpercollins and penguin.
Love sally hogshead and her wisdom and her passion for this topic. Sally hogshead speaker agency, speaking fee, videos. If you dont see what you are looking for, contact us at. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Using her sciencebased fascinate system, she teaches how to instantly persuade and captivate in. Sally has included interesting asides throughout the book some. Sally hogshead, the 7 triggers of fascination and personal. How to fascinate with sally hogshead home facebook. Sally hogshead is a keynote speaker and industry expert who speaks on a wide range of topics. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally hogshead is a hall of fame speaker, international author, and the worlds leading expert on fascination. In fascinate, author sally hogshead helps us realize our potential for fascination. Fascination is the most powerful force of attraction, drawing customers into a state of. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft.
Her previous book, how the world sees you, was a new york times and wall street journal bestseller. Worldclass branding expert sally hogshead believes that to become more successful, you dont have to. Your seven triggers to persuasion and captivation, she. When you fascinate someone, they cant stop thinking about you and your message. Everyday low prices and free delivery on eligible orders. The press describes sally as a marketing icon who has changed the face of north american advertising. How to make your brand impossible to resist ebook written by sally hogshead. Your 7 triggers to persuasion and captivation by sall hogshead isbn. The new york times, the today show and various other media have interviewed her on several occasions. The greatest value you can add is to become more of yourself.
Your customized online report, based on sally hogsheads extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. Parts i and ii of the book are foundational, speaking to the need to fascinate. Keynote speaker ibm smarter global business summit. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. Fascinate, revised and updated free summary by sally hogshead. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Fascination is arguably the most powerful of product attachments. Once you know what makes you valuable to others, you are more authentic and confident in manner.
Once you know what makes you valuable to others, you are more authentic and confident in. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. When sally published her first new york times bestseller, how the world sees you, she fought hard to put the full color chart of the 49 personality archetypes right there, inside the book cover. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Published on apr 25, 2011 in todays world of 9second attention spans, our introductions mean morethanever before. In 2010 sally hogshead wrote a book called fascinate. Your seven triggers to persuasion and captivation, brand consultant sally hogshead uses empirical research into the psychology of fascination from sex fetishes to strip clubs and the laws of attraction to show that theres nothing supernatural about being fascinating its all to do. Fascination is really about remembering who you are. Tedxatlanta how to fascinate brands intentionally activate every one of these seven triggers every day, but so do people, explains sally hogshead, discussing how the triggers with which the brain is hardwired to react can be activated in order to make people pay attention to you.
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